The organization's innovativeness can be described with above "iceberg principle" image. As the top of the iceberg is the only visible peak, so too is the organizations innovativeness. It shows the new solutions (eg products, services, policies, business models, etc). What this creates is a innovative "platform": Atmosphere, Guidance, and Channels. If the company's other governance is in order, this platform determines business success in the global contest, which almost all companies face today. On the other hand also being global means that a sufficient supply of resources (capital and know-how) are available. The question is, Is the company able to build the best innovative platform in their own "Sea are", which produces new innovations frequently.