Company
Veikkaus is a Finnish lottery for Finnish players. Veikkaus offers high quality gaming entertainment reliably and responsibly, producing each day over EUR 1,1 million of lottery revenue for Finnish society. Veikkaus contributes the bulk of its proceeds to the Finnish State, which distributes it further to Finnish arts, sports, science and youth work the Finnish Ministry of Education.
The need
Veikkaus discovered that the beginning of their innovation process had very common problems. The process lacked the tools for effective idea gathering and processing. As a result, the organization failed to fully exploit a lot of potential ideas.
Veikkaus wanted to get more ideas from the staff and raise the quality of collected ideas by involving the organization's experts in the processing of the ideas.
The solution
Veikkaus chose Orchidea idea management service to bring the needed systematic approach to the “Fuzzy Front end” of innovation process. An important criteria for selection was Orchidea's ease of use.
Basic user functions such as, creating new ideas and taking part on processing other users ideas are easy to find and easy to use.
With Orchidea services highly customizable features, Orchidea service was built to meet the needs of Veikkaus by customizing the idea process to their form. Managing users (admin users) are enabled to guide the process to desired areas.
The benefits
With Orchidea service Veikkaus created a channel, through which ideas can be collected from the entire staff. Ideas are more efficiently transferred from Employees to Veikkaus benefit.
Orchidea allows Veikkaus to combine easily and efficiently innovators and experts together to process ideas towards solutions, and decision making.
Through the Orchidea statistics Veikkaus can set goals for inventiveness, track the progress of ideas in the process and to identify possible "Bottlenecks" in innovation process.
